Bennu Interests, LLC

Selling Overseas

January 7, 2010

In this economy, making a sale in your own backyard can be a tough proposition. So why not try France? Or Spain? Or China?
Exporting isn’t just for big companies, especially now that the Internet has made it easy to reach customers around the globe. There are unique issues, no doubt–shipping, currency conversion, distribution, taxes and [...]

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Falling in Love with Growth

January 3, 2010

One of the newspapers I read every day is The New York Times, and an article in its business section recently caught my eye. It concerned the attempt of Starbucks (NASDAQ:SBUX) to return to the practices that had fueled its initial expansion. Apparently, the company, seduced by growth opportunities, had abandoned the standards for selecting [...]

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Blogger Logic: Eric Ries on Why You Should Start a Business

January 3, 2010

There are a lot of great reasons to become an entrepreneur, but don’t do it just for the money, writes author and entrepreneur Eric Ries on GigaOM (gigaom.com):
“One of the unfortunate side effects of all the publicity and hype surrounding startups is the idea that entrepreneurship is a guaranteed path to fame and riches. It [...]

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Family Business

January 3, 2010

Great family businesses share certain traits: loyalty among the team, vigilance and competitiveness in their [...]

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Think Like a Champion

January 3, 2010

Donald Trump Discusses What the Successful Person Needs to Know: I came from the world of construction and real estate development, which is known for being demanding and difficult, but [...]

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BlackBerry Etiquette

December 22, 2009

Millions rely on a BlackBerry, iPhone, or some other e-mail and Internet-enabled smartphone. But when is it proper to whip it out and assume the two-handed “prayer” position?
More often than not a mobile executive would agree the BlackBerry is both a blessing and a curse: while it can liberate you from the office by allowing [...]

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Technology Security

December 22, 2009

In 2009, IT experts predict more malware and other attacks on company networks coming from mobile devices, social networks, and faster Internet connections, among other trends.
Great, you may be thinking, now that it’s 2009 I’ll be getting a smart phone to use for work.
Just great, your IT manager may be thinking, now that it’s 2009 [...]

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The Formula for Success (and Failure)

December 14, 2009

Failure is not a single, cataclysmic event. We do not fail overnight. Failure is the inevitable result of an accumulation of poor thinking and poor choices. To put it more simply, failure is nothing more than a few errors in judgment repeated every day.
Now why would someone make an error in judgment and then be [...]

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Raising the Bar for Web Content

December 14, 2009

Everyone seems to be creating content on the Web these days. As a small business, you are competing with established media companies for eyeballs — so you better raise the quality.
Back in the dinosaur days of the Web, it used to be that you could write an article, get a few of your friends to [...]

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